DataCore Media | Digital Media and Data Consultancy

Our Services

DataCore Media is a digital media and data consultancy that works with clients to achieve and continuously improve their online marketing objectives. Our core service offering includes digital media strategy, buying and planning across all digital, social media and mobile platforms as well as the implementation and management of the necessary technology to effectively track and optimise campaigns. Through the use of multiple intelligent platforms, we help unlock the true value of your digital campaign performance data, giving you insight and control.

8 reasons to work with us

Digital Media specialists with 14 years’ experience
Certified Google Partner
Facebook African agency ambassador
Strong buying power enables best possible discounts
Solid track record in performance and programmatic marketing
Fast turnaround and flexible
Strong technical and analytical expertise
Access to our credit lines with Google, Facebook, Twitter and LinkedIn

Programmatic Buying

Through the use of the DoubleClick suite we ensure data is aligned across media channels, deduplicate audiences, and run campaigns in brand safe environments. We also have access to a wider range of available inventory across all premium websites through our best rate private market place deals with publishers and access to multiple ad exchanges ensuring we can reach any audience within the campaign targeting parameters.

Paid Search

DataCore Media provides the necessary expertise to build an effective search marketing campaign often in close collaboration with our account management team at Google. We develop a strategic framework tailored to each client’s business, and continually track, test and adjust campaigns. By integrating analytics we can draw meaningful insights and recommendations for our clients. DataCore Media also works with clients to audit and restructure existing Paid Search accounts to improve performance.

Paid Social Media

The social media space is becoming increasingly crowded as more brands and people engage on the various platforms and are fighting for attention in this crowded space. A social content strategy is useless without effective paid media supporting the page posts, with the recent algorithm updates you need to pay to be seen. But paid social media involves more than just promoting posts now, these channels offer advertisers a wider range of ad formats, targeting and optimisation capabilities. DataCore Media looks at each of these social media channels and how they can work together to achieve the clients marketing objectives.

Private Deals

Even though digital marketing is moving more towards programmatic buying, premium inventory deals still have their place. DataCore Media has strong relationships with dedicated account managers at all major publishers. Our long list of clients also affords us strong buying power to get the best deals available.

Affiliate Marketing

Affiliate marketing allows advertisers to run campaigns by rewarding publishers (affiliates) for each visitor or customer brought about by the affiliate’s own marketing efforts. DataCore Media partners with global and local affiliate platforms to manage our clients’ affiliate programs, keeping publishers accountable and ensuring clients get the most out of their campaigns.

Analytics

The strength in any digital campaign is rooted in effective analytics. DataCore Media looks beyond just media when reporting. We look at our client’s website performance, cross-channel attribution, run conversion path analyses and to pull out trends and actionable insights that can improve ROI for our clients.

Other Capabilities

WhatsApp, SMS & MMS Marketing
Email Marketing
Mobile Video
Proximity Advertising (Waze, Vicinity etc.)
In-App Advertising
Wi-Fi Hotspot Sponsorship (restaurants, coffee shops, bars, nightclubs, hotels, airports, hospitals, spaza shops, taxi ranks etc.)
Taxi Screen Advertising
Digital Audio Advertising